Location: Remote

Salary/Benefits: Salary for this position is $40,000 and is commensurate with experience. Benefits include full health coverage, generous vacation leave within the first year of hire, and discounts on outdoor gear.

Position Summary
The Digital Marketing Coordinator supports the promotion of American Hiking’s programs and mission to a diverse hiking audience. This position takes primary responsibility in scheduling, managing, and cultivating American Hiking’s social media channels. The Digital Marketing Coordinator works within all marketing activities including creating and curating content, tracking key performance indicators, building relationships with new and existing partners and influencers, and fostering American Hiking’s digital community. The Digital Marketing Coordinator reports to the Communications and Creative Director.

Schedules content and monitors engagement on American Hiking’s social media channels including Facebook, Instagram, and Twitter
Creates digital content for all AHS programs including National Trails Day®, Hike the Hill®, Volunteer Vacations, Alternative Break, NextGen Trail Leaders, and other advocacy and fundraising campaigns in collaboration with development and program staff
Assists in the development of a strategic digital marketing plan and plays a key role in implementing the plan
Coordinates content with NextGen Trail Leaders, ambassadors, and other partners and collaborators
Writes and edits content for AHS blog and website
Analyzes social media metrics and strategizes methods to improve user engagement
Assists with the creation of a social media style guide
Stays current on social media and digital marketing best practices
Other duties as assigned

Tagged as: Sales and Marketing


Bachelor’s degree in Marketing, Communications, Journalism, or a related field
2 years of experience managing Facebook, Instagram, and Twitter for business or preferable nonprofit organization
Excellent verbal and written communications skills
Proficiency in copy editing
Tremendous attention to detail
Ability to present information concisely and effectively, both verbally and written
Ability to organize and prioritize work
Ability to work independently with little supervision
Excellent interpe

About American Hiking Society

At American Hiking, we envision a world where everyone feels welcome in the American hiking community and has permanent access to meaningful hiking, including urban, frontcountry, and backcountry opportunities. We will achieve this vision by empowering all communities to enjoy, share, and preserve the hiking experience; advocating for the protection and
Founded in 1976, American Hiking Society is the only national organization that promotes and protects foot trails, their surrounding natural areas, and the hiking experience. As the national voice for hikers, American Hiking Society recognizes that foot trails and hiking are essential to connect people with nature, conserve open space, provide biological corridors for diverse plants and wildlife, and for the health of Americans and our natural environment. We represent millions of hikers who are committed to beautiful places to hike and believe that the preservation of hiking trails and their environments is important and a worthwhile

Application Instructions

Send cover letter, resume, contact information for two professional references, and links to any social media accounts you currently manage to Wesley Trimble at [email protected] with “Digital Marketing Coordinator” and your first and last name in the subject line. Position will remain open until filled. American Hiking Society is an equal opportunity employer.