Overview

The Marketing Director drives the strategic planning and communication of the Whitewater brand and leads the marketing department on a day-to-day basis to engage Whitewater audiences. This position is responsible for the planning, execution and analysis of Whitewater’s marketing strategy and positioning within the outdoor and hospitality industries. The Marketing Director and the marketing team are responsible for supporting all internal Whitewater teams in the execution of the brand promise and the delivery of outdoor experiences to guests across all business units. The Marketing Director is a full-time, benefits-eligible position that reports to the Brand Director.

Responsibilities
Team Leadership & Strategic Development
• Direct management of the internal marketing team to deliver consistent and high-quality messaging centered around engaging the outdoor lifestyle through inspirational content and active experiences
• Relationship development and project management with third party service providers and vendors to execute marketing projects and campaigns
• Drive the development of all future programming and communication strategies on behalf of the organization in conjunction with the marketing team and senior management

Research & Analysis
• Develop an ongoing and intimate knowledge of the outdoor industry and Whitewater experiences to ensure that all marketing efforts are aligned with the outdoor lifestyle and the Whitewater brand
• Proactively research and analyze opportunities for brand development to engage the organization’s target audiences
• Gather and analyze data for reporting on consumer behavior and identify key performance metrics

Project Management & Advertising
• Source, analyze and recommend paid and earned media opportunities across a variety of mediums to promote Whitewater’s programming, products and services
• Identify, purchase and execute all paid media opportunities on behalf of the Whitewater brand in conjunction with the marketing team
• Drive the planning and execution of all marketing deliverables to ensure on-time execution and alignment with brand standards
• Other duties as assigned

Creative & Digital
• Work with internal and external creatives to produce inspiring and relevant content centered around the outdoors including short films, written stories, photography collections, journals and other forms of content
• Oversee all Whitewater digital assets including websites, social media, e-commerce and other platforms
• Continuously analyze Whitewater’s audience and communication mix, including acquisitions and behaviors, across all platforms

Tagged as: Full Time, Sales and Marketing

Required Skills:

Requirements
• Bachelor’s degree in Marketing, Business, or related discipline
• MBA strongly preferred
• 10+ years relevant marketing experience
• Experience managing internal teams and third-party service providers to execute campaigns
• Intellectual curiosity and an aptitude for critical analysis
• Effective written and verbal communication skills
• Flexibility in schedule for varied workweeks and programming coverage – nights, weekends, and holidays are required

Preferred Skills:

Physical Demands
• Must be able to safely self-transport over uneven terrain or in a confined space
• Must be able to stand for sustained periods of time
• Must be able to lift and move at least 25 pounds

About US National Whitewater Center

The U.S. National Whitewater Center (USNWC) is dedicated to the promotion of the active lifestyle. Since 2006, the USNWC has been promoting access to the outdoors for all levels of participants through its 30+ land and water-based activities, outdoor instruction and certification programs, festivals, races, films, and various outdoor events throughout the year. Whether you visit the Center’s 1,300 acres on the Catawba River or engage in the brand’s mission through one of our off-site initiatives, the USNWC empowers guests to play, relax, and learn outside.

Application Instructions

Please apply directly through our employment page at the link provided below.